AllPlay
TV4 · NyhetsmorgonFind a football game near you. Join in seconds.
AllPlay is the pickup football app built in Stockholm. Find pitches and open games on the map, join at your level, or create your own match.
How a game happens
- Find your game.
Choose a match by time, level and pitch.
- Take your place.
Join and see who else is coming.
- Get out and play.
Keep the details in your match and check in when it’s time.
Every level. No club needed.
Your next kickoff, the games you’ve joined and your playing history. All in one place.
Football worth talking about.
On television. In the papers. Out on the pitch.
TV4 · Nyhetsmorgon
SVT NyheterBringing people together through football.
Read the story
CorrenFilling empty pitches with players.
Read the storyAlbin Ohlin / Corren
Södermanlands NyheterTearing down walls on the pitch.
Read the storyIsak Tell / SN
Red BullFrom Gnesta to San Francisco.
Read the story© Isak Tell / Red Bull Content Pool
Norra Real students recognised for their football app.
Read the storyA local idea.
A bigger playing field.
Two wins in Sweden. A place at the World Final. Meet the moments behind the recognition.
Winner · Stockholm 2026
An idea worth backing.
AllPlay wins Stockholmsnästet. A simple idea earns recognition: help more people get out onto the pitch.
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Sweden winner · 2026
Next stop: the world.
Chosen as the Swedish winner of Red Bull Basement. A football app built in Stockholm earns a place at the World Final.
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World Final · 2026
Same idea. A bigger stage.
AllPlay represents Sweden at the Red Bull Basement World Final. Still working towards the same thing: more people, more games.
View photoBuilt by people
who play.
The pitches exist. The players are ready. AllPlay makes it easier to find each other. We’re building a place where a spontaneous game can become something more.
Matija Cvitic
Founder & CEOProduct, engineering and brand.
Theo Milos
Co-founderGrowth, partnerships and operations.